05.05.2022 · Wincasa, Projekte, Medienmitteilungen, Innovation
The Cube: There is nothing to buy in this store
With The Cube - Experience Innovation, Wincasa is implementing a new and innovative store concept in the Urban Entertainment Center in Sihlcity. A showroom where products can be experienced and tried out, but not purchased on site, only online. The Cube opens its doors today, May 5, 2022.
The Cube showroom designed by Wincasa meets changing customer needs and is in tune with the times. Nowadays, customers want more than just shopping. They want to be entertained with additional offers and turn their stay in a shopping center into an experience. The Cube meets this changing customer need.The retail space in Sihlcity in Zurich is the first of its kind in Switzerland. More are to follow after an initial test phase.